QR Cloud Project by Golfstrommen
I for one, am a great fan of QR codes - I think they're a really interesting and interactive way of connecting with your consumers and encouraging more online/digital interaction. In Japan, they're a big thing, featured almost everywhere, from magazines to shop windows to product aisles in supermarkets - it's a quick way for consumers to get more information on a product and to receive exclusive deals/coupons. It's also a way to track who your consumer is - though slightly bordering on privacy issues, I think QR codes should be embraced more in today's marketing world. Using it across different media platforms and channels will be interesting and maybe even using it for branding purposes as this company has started doing: an application that allows you to barcode your online profile and identity as a branding tool!
http://jumpscan.com/
Anyway, you can only imagine my excitement when Golfstrommen came up with the idea of using QR codes as a new way to disseminate art! Genius! I love the idea of making art consumable like products - in today's byte-sized and snappy culture, taking the time out to really enjoy and savor the arts is a luxury. So, having the ability to access art while you're on the go and having stored into a digital database for later viewing is a great way to go about promoting the arts to a wider audience! Imagine having QR codes at museums, where you can download a thumbnail of your favorite artwork with a quick discussion about the work, all on your phone! two thumbs up!
For more information on the project, visit http://golfstromen.nl/work/qr-cloud-project/
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