Monday, March 22, 2010

When Prada met Yang...


Chinese video artist Yang Fudong recently did a video for Prada's 2010 Spring/Summer Collection. It's part film noir, part In The Mood for Love and part cheesy fashion video. It also reminds me of "Kung Fu Hustle" and "Lust: Caution" due to the same sets that were used in all 3 pieces.

Dr. Loon would say this is PoMo - just look at the collapsing of time and space - the conflation of different periods of Chinese culture and dress, fused with the globalizing world of fashion; finally putting this in the perpetual presence and eliminating historical fact/lineage.

ah yes.... his teachings still run deep within this brain of mine.

With all that said, the video does have some stunning visuals and some rather poignant moments - though it can be a bit laboured at times with the deliberately long gazes and pregnant pauses...



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